MEC, winner of a Molière Award for its exemplary adaptation to Quebec’s Francophone context - Retail Council of Canada

MEC, winner of a Molière Award for its exemplary adaptation to Quebec’s Francophone context

March 16, 2023

 Company Portrait: Mountain Equipment Company –

Community building is an integral part of the organizational culture of Mountain Equipment Company (MEC). This explains why the company attaches so much importance to the use and promotion of the French language. Indeed, the company spares no effort to achieve the highest linguistic standards, particularly in its internal communications, customer service, or in the translation of its documents and signage. This determination reflects its firm desire to take root in the Quebec world and is in line with its responsible corporate approach to the sustainability of the French fact. This is the state of mind that drives MEC’s Quebec team, which, in addition to having a detailed knowledge of the products offered by the company, has all the linguistic and professional subtleties to adapt to the needs, tastes and preferences of Quebec customers.

This is consistent with MEC’s original mission to provide a wide range of quality apparel and equipment, as well as services related to certain outdoor sports. Founded by mountaineers from Western Canada in 1970, MEC grew into a cooperative and provides climbing, mountaineering, skiing and hiking equipment and has become a leading retailer of outdoor sports activities.

True to its cooperative, community and environmentally conscious spirit, MEC pursues its mission of promoting a sustainable lifestyle based on outdoor physical activity by offering products and services that meet specific needs. To its Quebec customers, the company is particularly concerned to offer equipment that takes into account its habits and that is adapted to the geographical and climatic realities of the region. From the variety of clothing colors to the impressive diversity of brands, through the multiple product lines, MEC ensures outdoor enthusiasts in Quebec to find the articles that they are looking for to practice their favorite sports activities.