Digital Retail & Technology | Marketing & Merchandising | National

How to Build Loyalty in Online Shoppers

Loyal customers are the lifeblood of any successful e-commerce enterprise. Research shows shoppers who are loyal to a brand spend more money and make more frequent purchases than new buyers. Canada Post’s new report will help you decide where to focus your energy and investment when trying to meet the six elements of the e-commerce experience most likely to influence shopper loyalty.

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