Coronavirus | Independent Retailers | Marketing & Merchandising | Digital Retail & Technology | Store Operations

Navigating your retail business through COVID-19

June 10, 2020

Google's new guide for retailers and brands provides tips and insights to help your business adapt to this dynamic environment.

The pandemic has left retailers facing tough challenges - store closures, fluctuating supply chains, employee safety - all while ensuring public health is the cornerstone of these decisions. But, the pandemic has also left retailers with a unique opportunity to save their business and accelerate growth by embracing eCommerce.

This guide provides retailers practical recommendations on:

  • Managing storefronts as needs evolve
  • Evaluating and adjusting marketing
  • Pivoting your retail business to serve customers in new ways
  • Accelerating your digital transformation, including O2O