Navigating your retail business through COVID-19

Google's new guide for retailers and brands provides tips and insights to help your business adapt to this dynamic environment.

The pandemic has left retailers facing tough challenges - store closures, fluctuating supply chains, employee safety - all while ensuring public health is the cornerstone of these decisions. But, the pandemic has also left retailers with a unique opportunity to save their business and accelerate growth by embracing eCommerce.

This guide provides retailers practical recommendations on:

• Managing storefronts as needs evolve
• Evaluating and adjusting marketing
• Pivoting your retail business to serve customers in new ways
• Accelerating your digital transformation, including O2O