Coronavirus | Independent Retailers | Marketing & Merchandising | Digital Retail & Technology | Store Operations
Navigating your retail business through COVID-19
June 10, 2020Google's new guide for retailers and brands provides tips and insights to help your business adapt to this dynamic environment.
The pandemic has left retailers facing tough challenges - store closures, fluctuating supply chains, employee safety - all while ensuring public health is the cornerstone of these decisions. But, the pandemic has also left retailers with a unique opportunity to save their business and accelerate growth by embracing eCommerce.
This guide provides retailers practical recommendations on:
- Managing storefronts as needs evolve
- Evaluating and adjusting marketing
- Pivoting your retail business to serve customers in new ways
- Accelerating your digital transformation, including O2O