Marketing & Merchandising | Store Operations
Predicted Father’s Day purchase behaviour during COVID-19
June 16, 2020Leger surveyed 1512 Canadians from across the country between June 5 to June 7th 2020 (pre Father’s Day 2020) to explore what insights there may be for retailers around shopping for holidays like Father’s Day, Graduation Day etc. in a COVID -19 retail reality.
A THIRD SAY THEY WILL MAKE A PURCHASE FOR FATHER’S DAY THIS YEAR
36% say they are planning on or have already made a purchase for Father’s Day this year. Younger Canadians (51% <35 vs 31% 35+) and females (42% vs 30% males) are more likely to make a purchase this year.
ANTICIPATED FATHER’S DAY PURCHASES DURING COVID
Among those who are making a purchase for Father’s Day, beer or wine, clothing, gift cards, household items, and chocolate / baked goods are the top items. Beer or wine, gift cards, and chocolate / baked goods are more likely to be purchased in-store; while electronics are more likely to be purchased using online deliveries.
Among those who are making a purchase for Father’s Day, beer or wine, clothing, gift cards, household items, and chocolate / baked goods are the top items. Beer or wine, and chocolate / baked goods are more likely to be purchased in-store; while electronics are more likely to be purchased online.
Among those making a Father’s Day purchase, males are more likely to turn to beer or wine, gift cards, household items, electronics and sporting equipment (vs. women). Few noteworthy age or regional differences.
OTHER PRODUCTS FOR PURCHASE FOR FATHER’S DAY
Gadgets, tools & equipment, and flowers & plants are the top mentions outside of the main purchase categories.
