Marketing & Merchandising | Canadian Retailer Magazine

Word-of-mouth redefined

Word-of-mouth redefined

The explosion of social media has changed the way people communicate and engage with one another. It’s also changed the way product reviews are shared. Find out how social influencers are transforming the world of marketing, and how savvy retailers are joining the conversation to increase brand awareness, drive conversion, and have their message heard.

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About the author

Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. We speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve.

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