A fully functioning demo kitchen, equipped with a range of Samsung home appliances.
A fully functioning demo kitchen, equipped with a range of Samsung home appliances.

The way consumer shop today is drastically different than the way they did only five years ago. And it continues to evolve as the digital transformation permeates, influencing and changing just about everything the retail industry touches. Yet, one thing that remains the same is the customer’s desire to interact with a brand and its products, giving retailers and brands the opportunity to provide experiences that meet this need. 

Patricia Heath, Vice-President, Retail Excellence, Samsung Canada explains how its Samsung Experience Store is allowing the brand to achieve immersive reality goals and more. 

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