Digital Retail & Technology | Marketing & Merchandising | National | Canadian Retailer Magazine

Seeing is believing: why shoppable video may become a lucrative sales channel for retailers

Seeing is believing: why shoppable video may become a lucrative sales channel for retailers

Digital video – already the format of choice for avid web surfers – is attracting fresh attention from retailers looking to burnish their brands and enhance sales. What is piquing their interest is the potential for videos to incorporate shoppable features that allow consumers to click on products of interest to find out more information and make a purchase.

Find out how videos could be the next big retail boon, making the buying process more seamless for consumers and retailers alike.

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