Canadian Retailer Magazine | Digital Retail & Technology | Marketing & Merchandising | National

Starting with the customer: Leveraging customer data

Starting with the customer: Leveraging customer data

Retailers have a ton of customer data that can provide them with crucial information concerning their customers, the ways they like to shop and the things that drive their behaviour. Find out how leveraging all of that data, in combination with the science of behavioural economics, can help retailers make better, more informed business decisions.

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