Digital Retail & Technology | Marketing & Merchandising | Canadian Retailer Magazine

VR and AR and the new frontier in retailing

For a growing number of multinational players—Alibaba, Wayfair, Lowe’s, Under Armour, Decathlon and IKEA, to name a few—virtual and augmented reality technologies are being deployed strategically to enhance the customer shopping experience and build brands. This has been disrupting the way that goods and services have been traditionally marketed and sold.

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