For a growing number of multinational players—Alibaba, Wayfair, Lowe’s, Under Armour, Decathlon and IKEA, to name a few—virtual and augmented reality technologies are being deployed strategically to enhance the customer shopping experience and build brands. This has been disrupting the way that goods and services have been traditionally marketed and sold.
About the author
Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. We speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve.