Road to Retail Recovery Playbook

Produced with the support of 

To assist retailers in their reopening planning, Retail Council of Canada, in collaboration with Boston Consulting Group and retailers from across Canada, has prepared the Road to Retail Recovery Playbook to help Canadian retailers, large and small, plan for the reopening of retail sector across the country. Go to download

Customer Health & Safety

Ensure customers are & feel safe while shopping, including specific guidance on:

  • Malls and food courts
  • Customer screening
  • Social distancing
  • Check & payment
  • Store cleanliness

Employee Wellbeing        

Keep employees safe & healthy, including specific guidance on:

  • HQ & office re-opening
  • Protective equipment
  • Confirmed case response
  • Employee testing

Retail Operations          

Continue to efficiently & effectively deliver product and operate stores, including specific guidance on:

  • Supply chain management
  • Inventory management
  • Store operations

Merchandising & Marketing

Provide a relevant offering given the new market context, including specific guidance on:

  • Holiday seasons
  • Product offering & assortment
  • Pricing, promotion & markdown
  • Advertising & communications

Store Network & Channel

Adjust to new demand & operating needs, including specific guidance on:

  • Store network
  • Omnichannel capabilities & fulfillment
  • Returns management


Maintain liquidity to fund operations, including specific guidance on:

  • Assess liquidity & implement governance
  • Rationalize op. costs
  • Review working capital & balance sheet
  • Plan for the future

Download Recovery Playbook

  • This field is for validation purposes and should be left unchanged.