Digital Retail & Technology | Human Resources | Marketing & Merchandising

Claire’s CMO on elevating the brand careers and creating community: Best of Conversations with CommerceNext podcast

From Disney to Playboy, the Gap, Pepsico and now back into retail with Claire’s Stores Inc., Kristin Patrick is one of the most experienced and passionate youth-oriented retail CMOs working today.

In a wide-ranging interview with Michael LeBlanc and guest co-host, CommerceNext co-founder Veronika Sonsev, Kristin takes us through her fascinating and varied career in retail marketing and the valuable mentorship and learnings she has picked up on the way.

Next, they talk about how she is leveraging her experience to explore, then expand the possibilities and scope of a beloved youth fashion brand into corners of the market and corners of the world that take retail in all channels to a whole new level.

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