Hanna Andersson’s CEO on Guiding a Brand Through Change: Best of Conversations with CommerceNext #podcast

Today we are thrilled to be sharing a full episode from the second season of Michael LeBlanc’s Conversations with CommerceNext podcast featuring an interview with Sally Pofcher, a retail strategy expert and proven creator of growth and brand leadership.

From McKinsey to Gap Inc. and beyond, Sally stands on a full and bright career at the forefront of innovative retail brands. She calls on her experience as a seasoned strategist, operator and mother as she walks us through her role as CEO, turning around the Portland-based, beloved children’s fashion brand Hanna Andersson.

Sally talks with Michael about reaffirming brand values, strengthening company culture in changing and challenging times and – perhaps most importantly – the importance of being human.