Digital Retail & Technology | Marketing & Merchandising | Store Operations

Roger Martin, top global strategist and author of “When More Is Not Better” plus Ted Starkman, Founder Stream Commerce

We welcome back top global strategist and former Dean of the Rotman School of Business in Toronto, Roger Martin, to discuss the launch of his latest book “When More is Not Better: Overcoming America’s Obsession with Economic Efficiency” now available to purchase from your favourite book store. We catch up after the summer with his perspectives on retail strategy in the COVID era and the concept of pre-pandemic consumer habits as “rapidly decaying assets”. Next, listen in as Michael presents a quick keynote on the state of retail and eCommerce in Canada, and then hosts a live and interactive discussion at the recent IAB Canada eCommerce summit with good friend, colleague and mentor Ted Starkman, President & CEO of StreamCommerce after an introduction by the moderator for the day, Dominic Laforest, Integrated Account Manager, Corus Entertainment with additional commentary by Sonia Carreno, President at IAB Canada.

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