Cannabis | Human Resources | Marketing & Merchandising | Store Operations

Speaker Spotlight | Isacc Watson, VP Retail Fire & Flower

In this bonus episode, Michael introduces Isaac Watson, Vice President of Retail for Fire and Flower, a leading, technology-powered, adult-use cannabis retailer. A retail veteran since joining F&F in April of 2018, he has led teams to open and acquire more than 85 locations across Canada. Isaac is a speaker at the RCC Retail Cannabis Forum coming up on May 13, 2021, and Michael asks him for two starts and one-stop based on what he has learned over the past year of the COVID-19 era and beyond.

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