Tanbir Grover interview part 2 | Andy Palalas, CRO for HighTide

First up in this episode part two of my interview with Canadian eCommerce leader Tanbir Grover. We continue our conversation talking about digital marketing, the reality of ROAS & transcending metrics, team building and the strategy of understanding the essence of a minimal viable product – and breaks big career news. Next, from Tanbir 2.0 to Cannabis 2.0! Andy Palalas joins me again from High Tide and Canna Cabana to bring us up to speed on Cannabis 2.0 -the importance to the retail trade of these new products, customer feedback, merchandising strategies and the year ahead for HighTide