The City of Montréal has announced that, as of May 2023, citizens must voluntarily opt-in to receive Publisac, or any other flyer delivered door-to-door, in an effort to regulate unsolicited advertising. Advertisements will only be distributed to people who request them by means of an opt-in sticker.
In addition, to ensure the reduction of waste at the source, and the environmental impacts associated with the distribution of advertising items, advertisements will no longer be distributed in plastic bags or any other packaging that requires separation from its contents in order to be recycled. This decision follows recommendations adopted in the winter of 2019, following public consultations on the issue. The press release of the announcement is available online.