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Europe’s General Data Protection Regulation (GDPR): How it affects retailers in Canada

Attention: Store operations, marketing, IT, public affairs, compliance and legal teams.

To ensure that Retail Council of Canada (RCC)’s members are equipped to protect their businesses from financial, operational and reputational risks, RCC and PwC Canada have developed this Member Exclusive Guidebook.

FREE to Retail Council of Canada members

Retailers regularly interact with customer data that exposes who they are and what they’re likely to buy. Almost daily, we hear and see headlines about data privacy concerns, data breaches and overall misuse of data. The changing retail landscape requires retailers to find a successful balance between making use of data to generate insightful analytics and greater profit margins, while avoiding risk and maintaining appropriate protection of customers’ personal information.

The General Data Protection Regulation (GDPR) was developed and introduced in the European Union on May 25, 2018. It's different from the previous EU Data Protection Directive in that it calls for extraterritorial reach, which requires companies to comply with the GDPR if they have European customers and employees – whether or not they’re physically located in an EU member state. This Guidebook explains what the GDPR is, how companies may be caught within its scope, and it offers guidance on steps to take to prepare for compliance.

To learn more about RCC’s member-exclusive privacy and data resources, including our Privacy Committee and government relations, email Kate Skipton, Senior Policy Analyst, Government Relations.

If you require further information on registering for the GDPR webinar or accessing our other Guidebooks, please contact our Membership team at 1-888-373-8245 or