Ask Google for Retailers

To help brands and retailers of all sizes build stronger digital businesses, Retail Council of Canada and Google Canada have partnered to help answer your questions by leveraging Google’s insights and information.

Every week, brands and retailers are invited ask Google questions. Answers will be published weekly in RCC’s Retail This Week newsletter. Ask a question

Google Answers

Hi there and thanks for your question.

Sorry to hear about your SEO specialist. Whether you decide to hire a new SEO specialist or use an automated SEO service, it’s a big decision that can at best improve your site and save time or at worst risk damage to your site and reputation. Here is a link to a guide on how to evaluate a new potential SEO provider. In addition, site owners like yourself can make simple changes (link here), that will help improve site experience. 

Best of luck! 

Eric Morris
Managing Director, Head of Retail, Google Canada

Great question and certainly very relevant right now across the country.  Updating your hours and store status in your Google My Business account ensures your customers know important details like if you’re open, what hours are, if you’re doing curbside pick up etc.  Follow this to make updates especially if your business has been impacted by COVID.

Thanks for your question, 

Eric Morris
Managing Director, Head of Retail, Google Canada

Hi there!

While there must be a lot of considerations to prepare for, my advice is to ensure you are communicating changes with your customers. I would suggest updating your Business Profile on Google to reflect your phase of reopening. You may consider removing temporary closures, updating store hours, and using delivery options to highlight curbside pickup, deliver or in-store shopping. Check out our checklist here. And if you’re an advertiser, you should think about adapting your Google Ads strategy to ensure your business can be (re)discovered. Our full retail reopening checklist for advertisers can be found here.

Good luck with your reopening!

Eric Morris
Managing Director, Head of Retail, Google Canada

Sorry to hear about the currency conversion issues you’re experiencing. These types of errors are addressed on a case by case basis, luckily we have a support chat/email team that can work directly with you to fix the issue here. Also, additional information on how to set up pricing and currency in Google Merchant Centre can be found here.

All the best for your business!

Eric Morris
Managing Director, Head of Retail, Google Canada

Congratulations on adding e-commerce capability to your business, that’s very exciting! You can simplify your campaign management, maximize your conversion value, and expand your reach with Smart Shopping campaigns. This campaign subtype combines Standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks. Here’s a guide on how to get started in your Google Ads account.

Best of luck on your business.

Eric Morris
Managing Director, Head of Retail, Google Canada

Market Finder is a free tool by Google that can help your business expand globally! Discover the best markets for your business, resources to help prepare for international operations, and customer insights to fuel your marketing decisions. Try it here: https://marketfinder.thinkwithgoogle.com

LMK if you have any questions. Thanks!

Eric Morris
Managing Director, Head of Retail, Google Canada

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