Digital Retail & Technology | Marketing & Merchandising | Store Operations

Lockie Andrews CDO UNTUCKit | Steve Buors of ReShift Media

Live from New York at the epicentre of technology and the COVID crisis, Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest. We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K. Lockie describes operating during the COVID crisis and how as a venture backed, digitally native brand they moved early and are seeing sales success online. Finally, she shares her three top tips or pillars on getting through the crisis and the months ahead. Next Steve Buors, CEO and Co-Founder of ReShift Media joins me and we delve into the latest COVID era consumer media and social media platform behaviours, and Steve parses the data to come up with solid, action strategies and tactics for both essential and non-essential retailers.

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