Penney McTaggart Cowan, VP Marketing for grocer Calgary Co-Op and David Kincaid, Founder of Level5 Strategy - Retail Council of Canada
Alberta | Food & Grocery | Independent Retailers | Marketing & Merchandising

Penney McTaggart Cowan, VP Marketing for grocer Calgary Co-Op and David Kincaid, Founder of Level5 Strategy

In this episode, Michael is in Calgary with Vice-President – Marketing and Member Experiences for Calgary Co-Op, Penney McTaggart Cowan. They explore the journey behind launching two new private label brands in the COVID era, hundreds of new products, the power of being Uber-local, and managing the brand and member experience in a time of great change. Next, Michael catches up with a long time friend and global brand expert David Kincaid, Founder and Managing Partner of Level5 Strategy. In a wide ranging conversation, they talk about David’s four decades of helping c-suite executives create and nourish brands, and all about the masterclass in brand and business strategy that is his latest book, The Brand Driven CEO.

Be heard. Save money. Stay informed.

Become a member
Cookie Settings