Retail marketers are always trying to get closer to customers. One of the emerging ways to do so comes from knowing just how close they are. With the use of smart beacon technology, shops and malls can engage in proximity marketing. That means communicating with customers with the right message, at the right time, and at the right place – when they’re at your doorstep or in your premises.
Find out how smart beacons are being used today and what the future might hold with respect to additional applications of the technology.