Behavioural economics: Uncovering the why behind the what

Retailers have a lot of data. In fact, they have a ton of it. Getting that data to work for them, however, turning it into actionable insights that allow them to improve their businesses, is a challenge. But what if that challenge could be overcome by simply improving our understanding of consumer behaviour?

Find out behavioural economics can help retailers better understand their customers’ wants and desires and the actual drivers that influence their behaviour.