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Generational Divide: how each generation shops differently

Generational Divide: how each generation shops differently

The Canadian consumer is complex. We’re some of the world’s most active mobile users, are well-connected with each other and with retail brands through intensive use of social media sites, and are willing to move from channel to channel and back again during our individual shopping journeys. And, what makes the complexity of our behaviour that much more challenging for retail marketers and their teams is the nuanced difference between the demographics when it comes to tastes and preferences.

Find out how each of the generations – Millennials, Gen Z, Boomers – shop differently and their attitudes when it comes to retailers’ product offering, the online and in-store experience, customer service, loyalty, device preference and more.

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