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It’s a social thing: leveraging social media to bolster retail sales

It’s a social thing: leveraging social media to bolster retail sales

Retail marketers are always looking for newer, better, more engaging ways to connect with their customers during their shopping journey. Since its emergence, social media has become one tool at their disposal. Today, many retailers are turning to its potential as a channel additional of commerce.

Find out how some retailers are leveraging it to great effect and the things marketers need to understand in order to utilize the new tool to its fullest.

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