For many retailers, meeting the expectations of today’s demanding consumer is seen as an overwhelming and complex task. And it helps explain why only 22 per cent of North American retailers consider omnichannel efforts a top priority. However, consumers neither understand nor care that they are traversing across digital and physical channels. The experience must be seamless and unified. Retailers need to become hyper-focused on what customers want from the shopping experience.
Find out more about accepting payment methods beyond the plastic card.