The Retail Rollercoaster: Riding the ups and downs of today’s omnichannel landscape – Ipsos

Shoppers and retailers alike have been dealing with new dynamics throughout the pandemic.This paper presents some of Ispos’ key observations of retail in pandemic times and explores whether we are indeed moving in new and unforeseen directions or are instead seeing acceleration of anticipated trends. Looking at what this all means, Ipsos sets out ways for retailers, and the products that stock their shelves and websites, to stay on track during the ups and downs to come.