Retail Council of Canada members have access to the latest industry research on best practices in the retail industry, consumer trends and sales statistics.

Driving eCommerce growth in Canada: Key Metrics, Insights & Recommendations

This RCC member-exclusive report is a benchmark and guide for Canadian digital business professionals and retailers from other territories looking to grow their eCommerce business in Canada. Forrester partnered with Retail Council of Canada to survey retailers in Canada about their eCommerce business and key initiatives. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.


Human Resources

Retail Human Resources Trends for 2018

Retail Council of Canada (RCC), in partnership with Morneau Shepell, is pleased to present the findings from the Human Resources Trends survey of the Canadian Retail Sector.
The survey was focused on the key cost, productivity, and engagement factors that drive success for retail clients and their people.
It is our hope this summary report will prove useful to RCC members seeking a fuller picture of the Total Rewards and Organizational Health and Productivity landscape, as seen through a wider industry lens.

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Guidebook Cover

Reducing the Distribution of Single-use Shopping Bags:
A Resource Guide for BC Retailers

Canadians use somewhere between nine billion and 15 billion plastic bags every year, enough to circle the Earth more than 55 times if tied together. Over two million plastic shopping bags are disposed of in the garbage every week in the City of Vancouver, with 63% of them having been re-used for garbage and pet waste.

Concern about the environmental impact of single-use shopping bags has led to several municipalities introducing or examining bans on plastic shopping bags, including the City of Victoria, the City of Vancouver and the City of Halifax. A proactive way to respond to these concerns is to reduce how many single-use shopping bags are distributed by retailers and to maximize the reuse and recycling of those that are taken away by customers.

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North American Free Trade Agreement

US Online shopping pitch would cut 300,000 Canadian Jobs.

Keep up to date on the latest research, reports and issues concerning NAFTA here.



JUST RELEASED: 2017 Canadian Shopping Centre Study

Retail Council of Canada’s second Canadian Shopping Centre Study examines Canadian malls on ranking metrics, including productivity, size, and visitors.


From Omni-Channel to Frictionless Retail - Special Edition Whitepaper

This study is a collaboration between research tool WisePlum, Microsoft Canada Inc, Retail Council of Canada (RCC) and RCC’s Marketing Advisory Committee.


Guiding Principles on Privacy for Retailers in Canada

Protecting your business, and the personal information of your customers, against the threats of cyber-breaches and criminal activities is paramount in today’s retail environment. The purpose of this paper is to clarify the guiding principles of the Personal Information and Protection of Electronic Documents Act and the practical applications associated with them, the guidelines related to the sharing of information between organizations and the guidelines associated with the request for identification for customers. This is a Members Only whitepaper.


First of its kind study of shopping centres in Canada.

Retail Council of Canada is launching a high-profile study examining the Canadian shopping centre industry using a variety of metrics including productivity per square foot, size and traffic counts.


RCC 2016 eCommerce Benchmark Report

Retail Council of Canada partnered with Forrester to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for 2016. The survey encompassed insights about retailers in Canada and key metrics, investments and marketing. This report is a benchmark for Canadian eBusiness and Channel strategy professionals as they grow their domestic businesses.


retail conditions report

2016 Reward Compensation Survey of the Canadian Retail Sector

The results are in! RCC, in partnership with Morneau Shepell is pleased to announce the results of this year’s Reward Compensation Survey of the Canadian Retail Sector.

We have taken a high level view of the overarching components to compensation: hourly and salaried wages, common practices with respect to benefits, holidays, profit sharing and other compensation instruments. The survey also takes the pulse on emerging talent management issues such as mental health and well-being, as well as turnover data by region. This year, we have broadened the scope of the survey by benchmarking new positions.


retail conditions report

Retail Conditions Report

Each quarter, the Retail Council of Canada surveys members to bring you the latest news on retailer performance across the country. The Retail Conditions Report provides members with valuable, real-time insight into consumer behaviour, best practices in retailing, trends and economic conditions.


retail fast facts

Retail Fast Facts

View the latest national monthly sales by category in RCC's Retail Fast Facts.


MySTORE ShopIn Program ShopInsights

View the results from our ongoing series of research with our Independent Members across Canada.

Click here to view the full document



Forrester partnered with Retail Council Of Canada to conduct a survey of Canadian retailers regarding their eCommerce businesses and key initiatives for the year. The survey incorporated insights into key metrics, investments, and marketing of Canadian retailers. Overall, more than half of the retailers featured in this study grew their businesses by double digits in fiscal year 2014 over 2013. This report serves as a benchmark for Canadian eBusiness and channel strategy professionals as they grow their domestic businesses, and provides guidance to eBusiness professionals from other geographies looking to grow eCommerce in Canada. Read more


Retail Training and Employee Development
Benchmark Survey 2015

Retail Council of Canada (RCC), in partnership with WCG International Consultants Ltd., conducted a member survey to identify training and development benchmarks.

Over 50 retail-training professionals participated in this survey representing retailers of all sizes throughout Canada.

Click here to download the file.


industry research Industry Research

The Retail Council of Canada is pleased to provide retailers with helpful resources and current market data on key operational issues.